Australian underwear brand aussieBum wants your butt to feel like…a million bucks. Towards that end, the company has created a pair of men’s underwear worth $14,695. The company even sold a pair, though that guy wishes to remain anonymous has followed the brand since 2001, according to aussieBum’s press release.
Now underwear collectors can own a pair of 24k Gold underwear, made out of 24k gold yarn developed in Germany and knitted in Queensland. Designed by company founder Sean Ashby, and made in Sydney, Australia, the company hopes the 24k pair will add to its success – the press release says the company sold more than one million pairs of underwear and swimwear around the world.
“If you doubt yourself, wear something else,” he says.