Gold is in style. As Fox news declares, “Forget the fast cars and flashy jewelry.” It’s about the gold-plated cell phones, a serious luxury item.
It’s the new way for people to distinguish themselves as one-percenters. Want to look important? Well, people are doing it the same way they’ve always done it: with precious metals.
“They’re more apt to invite you to your own table or give you an extra bottle or something like that,” according to Fox.
“It is an extreme luxury,” said Alex Wiley, founder and owner of Las Vegas-based Ademov Luxury Electronics, which turns ordinary electronic devices into lavish devices with precious metals and stones.
You name it, it can be outfitted with a luxurious design: phones, tablets and computers plated in fine metals like 24 carat gold, platinum and even diamonds.
“We cater to the guys that want something that’s so unique that nobody else is going to have it,” Wiley said.
“Whenever I carry a gold iPod with me I definitely get noticed more, I get treated better,” said Sarah Cox, manager at Ademov. “I think that the VIP people definitely pick up on that, they’re more apt to invite you to your own table or give you an extra bottle — or something like that.”
The gold-plated phones are not cheap, starting at $3,000. Adding custom features skyrockets the prices. There are some custom precious metals designs that sell for nearly $50,000, while tablets with diamonds and engravings sell for a whopping $100,000.
Ademov sold 500 pieces last year, bringing in overall sales of more than $1M. Most of the items were sold overseas in Asia where a phone can be as big as status symbol as a car.
“It’s something where it shows your wealth,” Wiley said. “People like to flaunt their wealth over there and that has been a big customer of ours.”
The Chinese-based NavJack now offers Apple iPhone 6 and iPhone 6 Plus with 24K gold plating, and Microsoft offers a gold version of the Lumia 930 and the Lumia 830 in Europe, Asia and Africa. GoldSilverBitcoin covered recently gold video game controllers.
If you’re looking to catch people’s attentions, be sure to get your very own gold-plated cell phone…
Or play it cool.