Once vegetarians had their chance to chow down on a vegetarian burger that bleeds, Beyond Meat took the investing world by storm with the biggest IPO of 2019. Since then, as the veggie burger has landed on the shelves of more and more stores, debate has turned to whether its share value is sustainable. At the time of writing, Beyond Meat shares trade at $74.36.
Altogether, Beyond Meat has set its scope on the $48 trillion global meat industry by creating palatable alternatives.
Investors include Twitter co-founder Biz Stone, the Humane Society, and Bill Gates. Beyond Meat enjoyed a 163% increase in its May IPO.
The company has big deals with Carl’s Jr., Dunkin, Del Taco, TGI Friday’s, A&W, KFC, and Subway
In May, Beyond Meat had the best IPO so far in 2019 surging more than 163% on the day of its market debut, in addition to making big deals with Carl’s Jr., Dunkin, Del Taco and TGI Friday’s to name a few.
Americans eat more meat than any other country, though they are slowing the amount they eat. According to the nutrition label, the Beyond Burger contains more protein, sodium, calories, and fat compared to a normal burger.
The burger itself tastes a lot like a real burger. The texture is very similar, and the burger even cooks to pink in the middle. Pieces of veggies mimic the muscles and flesh of a cow. Beyond Meat in June said its new recipe entailed a “blend of pea, mung bean and rice proteins.”
The meat substitutes market will reach $2.5 billion by 2023, according to Euromonitor.
Whole Foods CEO John Mackey isn’t sure products like that of Beyond Meat’s are not healthy.
“The [brands] who are capturing the imagination of people — and I’m not going to name these brands because I’m afraid I will be associated with the critique of it,” says Mackey, “but some of these that are extremely popular now that are taking the world by storm, if you look at the ingredients, they are super, highly processed foods.”
Beyond Meat’s website lists ingredients, such as water, pea protein isolate, expeller-pressed canola oil, refined coconut oil, rice protein and other natural flavors, including apple extract and beet juice extract (for color).
“I don’t think eating highly processed foods is healthy. I think people thrive on eating whole foods,” Mackey says. “As for health, I will not endorse that, and that is about as big of criticism that I will do in public.”